It all began with an intimate first meeting between Henry Cremona and “the one” who would become his wife, Yvette. Henry and Yvette, aesthetes at heart and guided by a love of life’s pleasures, went on to create their Haute Parfumerie with the sole aim of preserving and celebrating the beauty of life."
A STORY OF LEGACY AND CREATIVITY: THE DUO OF TODAY
Henry and Yvette’s daughter, Anne-Lise Cremona, aware of having a treasure in her hands at a time when Haute Parfumerie was being standardized, did everything to ensure that Haute Parfumerie was tuned with her time. Independent and passionate, she has continuously innovated, opening the Maison to the world while preserving its traditional savoir-faire and unmistakable signature style. She brought together what could be described as a house of composition and a house of design, bringing truly unique collections to life. The very notion of Haute Parfumerie was revitalized with so much care, that it is now presented as a true global Art-de-Vivre.
With his innate sensitivity and a sincere commitment to preserving traditional savoir-faire, designer and artistic director Christophe Tollemer imagines a universe of forms, from bottles to cases, extending all the way to boutique interiors.
From discretion to rendez-vous
Initially a confidential house dedicated solely to bespoke creations, Henry Jacques was relatively secret. The places where one would come across the brand were intimate alcoves in personal apartments.
Henry Jacques has always defended its independence, being careful about its exposure and not intending to expand simply for expansion’s sake. However, in 2014, following the enthusiasm of Harrods, Anne-Lise Cremona decided that Henry Jacques would open and occupy a new area there, specially designed around the Maison : the Salon de Parfums.
Then, one step at a time, always seeking the perfect location with no compromise, Henry Jacques introduced Haute Parfumerie to a broader audience through unique "living spaces" designed as places to kindle conversation and encourage intimacy, rather than traditional shops. Henry Jacques is now engaging with perfume lovers through its own boutiques, established in the most prestigious locations across over 10 countries around the world. The maison is also set to expand its presence further across Europe, the US, and Asia in the coming years with boutique openings in Milan, NYC, Miami, Shanghai, or Seoul.
