Henry Jacques first met Heron Preston in Paris at the opening party of the Henry Jacques Montaigne boutique, where he was invited to DJ. Heron Preston is a multifaceted New-York based artist with a background in design. As a designer, art director, and DJ he has made significant contributions to the worlds of fashion and culture.

He founded his own label in 2016. Two years later he met Sabrina, and fell for her personality and vision, which helped him shape the women’s division of the brand. Their work is deeply inspired by sustainability and technology and inherently speaks to the next wave of culture, fashion, innovation, environmental responsibility and human impact. Inspired by Heron and Sabrina’s creativity and contemporary vision, Henry Jacques found it intriguing to tell their story in a way that had never been done before: through fragrance.

Anne-Lise Cremona invited Heron and Sabrina to join her in Paris to start what will be their first project as a couple. The crafting process began with a series of intimate meetings in Paris, followed by extended conversations between Paris and New York. During those consultations, Henry Jacques witnessed the couple’s alchemy and listened to their confidences to translate their love and personalities into perfume.

Knowing each other for a very long time, they’ve learned each other. “We can finish each other sentences, we sort of become one, in a way” said Heron, smiling. “Hopefully this will continue, and just becomes deeper and richer”. As their perfumes ? One may ask…

Deeply intimate and instinctive, building a fragrance was a unique learning experience for Heron and Sabrina.

They were impressed by the realm of possibility Haute Parfumerie allows: “you can just keep going designing something new, or tweaking it” declared Heron, thrilled. “How many things you can do with nature without altering, it is so inspiring” added Sabrina.

Heron and Sabrina's journey took them to Henry Jacques' laboratory in Provence, where they immersed themselves in the brand's artisanal heritage. Located amidst a vineyard, and newly opened in 2023, the laboratory houses thousands of compositions, the latest technology, and a flourishing rose field. They discovered a unique place where modernity meets tradition with no compromise, where creativity and science complete one another to give birth to the most stunning masterpieces.

By wearing their perfume, they also understood why Haute Parfumerie Vivante is the house’s signature. “You discover how alive perfume is, it evolves over time, blends in your DNA, your skin type. On someone else it has totally different meaning!” said Heron, surprised. From raw materials to wearing experience, “all things are coming from nature. Nature is the best designer.” he concluded.

Creating their own perfume was about sharing a piece of themselves with the world and thus forging new connections. “Sharing is this sort of special experience that links. It creates a bond, a union between yourself and your community, a sort of closeness.” said Heron.

To the couple, building a fragrance with Henry Jacques was also a reminder and an inspiration for their own activity. “This experience has a sort of lasting momentum in my brain.” said Heron. “Care, attention to detail, consistency, staying true to yourself, being authentic…” Heron repeated those words as a mantra learnt by heart.